How often do you hear that spamtastic come on?  Guaranteed top SERP?!   Sadly, people fall for this over and over again.  No one can guarantee top results.  No one legit at least.  There’s a lot of misleading ads for SEO services nowadays.  Sure, they can get you to the top rank for your term–provided it’s a term no one searches for.

People are now being “trained” by these come ons that they have unrealistic expectations.  Here is an ACTUAL “services wanted” ad at a popular webmaster forum.

The reality:  real SEO takes time to rank well for a competitive term.  It’s not like adding hot water to freeze-dried quality traffic.