Here’s a detailed step by step buyer’s CASE STUDY of what to look for when buying mainstream sites. Regardless of your site’s exact business model, these tips apply.
The article was prepared by person behind Flippa a website sales exchange
Resource: Site Point
The key focus of this buyer’s guide is how to accurately gauge the potential of a young website that makes no money. Its methodical approach lets you size up the site’s earnings potential, niche competitive strength, and scalability. I especially appreciated the focus on COMPETITION. You don’t want to buy into a losing proposition. That’s like willfully contracting pneumonia.
Next, we want to find out how competitive this niche is. Competition analysis is an in-depth topic, so it’s worth checking out some of the posts on sitepoint.com for more details. For basic metrics, I use Firefox with the SEO Quake Extension to display competition information, which will indicate the degree of difficulty achieving a #1 ranking for this site. The current #1 ranked site in Google’s results has the keywords in the title and a PR (page rank) of 3, but the keyword phrase is excluded from the domain name, another factor that can influence search rankings.
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Everyone’s got these… money losing or underachieving PR 1 sites.
Before you trudge off to Sitepoint or other forum sections to unload that “turkey”, you may want to consider this interesting way of making money off underachieving/low traffic sites with PR. NOTE: We don’t condone this behavior. This is purely for informational purposes only. The steps below are what we THINK are the steps such blogs take to create this money making system.
Step 1:
Apply for an account at cpalead.com
Step 2:
Install the code on your WP blog
Step 3:
Set up the blog so that all comments are publicly viewable. Make sure your comments are all DO FOLLOW.
Step 4:
Publicize your blog in all DO FOLLOW blog directories. Publicize your blog in all webmaster forums you can get your hands on. Publicize your blog at twitter.
What do you publicize? Build BACKLINKS to your site through a DO FOLLOW link from a blog with PAGE RANK.
Step 5:
Sit back and optimize
How it works: Webmaster forums are filled with link builders. They are always looking for blogs with page rank to build DO FOLLOW links on. They see your blog and visit. The CPA LEAD free survey panel opens up when they visit. They have to take a survey to view your blog. They fill out a survey–you get PAID by CPALEAD, they proceed to the comment section, they comment.
Win Win situation, right?!
Possible issues: The javascript used by the CPA LEAD filter might trip Googlebot… However, the sites we observed that do this seem to be doing okay.
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