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Google: Hypocrite, pimp, or clueless?

Unless you’ve been smoking rocks or hiding under one, you’re probably well aware of Google’s current Netwide manhunt for sites that buy links to get a SERP advantage.   Here’s one of the more famous blowouts: izea’s payperpost.com program paid bloggers to blog about sponsors and linking to them without the no follow rel tag.  Result: Google struck back by reducing the participating blogs’ PR to 0.

Indeed, Matt Cutts has blogged and spoken quite a few times on the evil of selling backlinks.  We thought this was the Google official policy.  At least until we saw this Adsense ad when checking our stats in an online SERP checker tool:

Click the Thumbnail to view the large image
adwords-hypocrisy

The problem with this is there’s no vetting whether the links being sold are merely submissions–which should be fine since the sites submitted to can still VOLUNTARILY post the link or deny it.  They are not getting paid either way.  You are paying for the submission service.  The problem is when people GUARANTEE a certain number of links.  Then the smell of either collusion or worse, being placed on a site’s own internal network, becomes overpowering.  We support submission services due to the voluntary placement explanation above.

What we don’t understand is why Google would take adwords ad placements for GUARANTEED links or ads that imply GUARANTEES such as the ad above without at least thinking of the implications regarding its avowed anti-linkselling policy.

What do you think?

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I hate linkwheel FLOWERS

A few established SEO practitioners run this software that maps out a site’s backlink structure.  These maps look very interesting, to say the least.  Some look like a Carlos Castaneda flashback while others are so damn predictable it’s scary–specially for the clients of such SEO “expertise”.  Predictablity, in SEO, is the home of FAIL. Google routinely destroys the PR and link marketability of people who sell or buy links.  That’s why SEO “flowers” are so dangerous…

What are SEO “Flowers”?

Quick background:  Linkwheels are Web 2.0 pages/blogs that are built specifically to pump up the Page rank of and pump link juice to a target site.  Think of it as an amplifier for SEO.  There’s many “Get 10000000000 hits per day” huckster ebooks and sales pages pushing this concept.  However, it’s very easy to do and anyone with some time on their hands for page building, content copywriting, and mapping can build these.  The typical structure is SITE A links to SITE B and Target site, SITE B links to SITE C and target site, etc.  It doesn’t take much imagination to see that this typical link map looks like a FLOWER.  Indeed, that’s how it looks on a link mapping application.  Something like this:

seo-flower
While flowers are great for enhancing the ambiance of most rooms or as gifts for the object of your affection, they are DEADLY in the SEO realm.  Easy to track (and easy to ban) link structures give the kiss of death to any SEO strategy.  Make sure you DIVERSIFY your linking structure.  There mustn’t be any readily discernible pattern in your link map or else your network and your target site might look like a daisy that got crushed under Google’s boot heel.  Not a pleasant sight.

Photo credits:  law_keven

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Shoemoney hearsay

From another blog that receives Shoemoney’s premium newsletter: don’t buy text link ads links.  Apparently it’s straight from Google insiders themselves…  This is kinda obvious.  Really.  It would suck for Matt Cutts and crew to spider TLA and just unload that heavy 500 pound BAN hammer…  Stay clear of TLA.  Also, stay clear of dudes selling links on forums who mention their url in their responses or ads.

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Google’s latest update slams many adult TGPs hard

As if Thumbnail gallery post (TGP) operators don’t already have enough to worry about, Google’s latest update crushed many TGP sites’ SERPS.  Thumbnail Gallery posts are adult sites that shows either short text descriptions or thumbnails that go to adult content galleries.  Usually, when you click the link or thumb, a certain percentage of them redirects you to another site.  That is how these sites exchange traffic.

Speculation abounds at many adult webmaster forums as to the reason for this downgrade.  Some point to smart thumbs’ coding.  Others point to Google’s increasingly strident focus on original content.   Even others point to the issue that most TGPs don’t really have much content–they just redirect traffic from one site to another.  Regardless of the reason, this recent fiasco might yet be another nail in the coffin of the once dominant promotions model for adult content on the Internet.  TGPs used to rule the online porn landscape.  Now they are threatened by the rise of tube sites which don’t feature pictures but videos.  And not just any video.  Full length videos.  Few of these tube sites redirect traffic.

This isn’t the first time there’s a ‘changing of the guard’ in online adult content promotion.  The first adult sites called “circle jerk” sites (CJ) merely traded clicks between sites.  If a user enters one site and clicks a link, he is automatically redirected to another site… aftter getting hit with a ton of popups.  After CJs came the TGPs and adult “free site” link lists.  Then the adult blogs.  Then the Tubes.

7/1 UPDATE:

According to many separate sources, the SERP “hiccup” described above has subsided and TGP rankings have now stabilized.  Not quite like it was before but definitely way better than the thumping described above.  Fingers are crossed as to how long this will persist.

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Search Engine Traffic Comparison Report: Bing vs. Google

bing versus googleAccompanied by a lot of speculation and anticipation, Bing.com was recently beta launched by Microsoft as a replacement to their MSN search engine.  MSN, as many SEOs agree, is a fairly “easy” engine to optimize for.  Since its focus tends to be more on “on page” optimization, many webmasters had better luck with MSN than with Google.  Based on some webmasters’ reports with Adsense-powered pages, MSN traffic produced more clicks than with Google.  Understandably, many webmasters and site publishers are nervous about the Bing changeover since Bing uses a differing ranking algorithm than MSN.

We looked at the recent stats of one of our more established inhouse mainstream blogs.  Based on the initial results, Bing actually produces better traffic quality than either MSN or Google.

Click on the thumbnail below to enlarge:

bing-vs-google

Quality of Traffic: Bing vs. Google

Based on these figures,  search traffic from Bing had a lower bounce rate and viewed more pages than visitors from Live.com, MSN, and Google.  For adsense-centric sites, bounce rate and page views are key indicators of traffic quality and likelihood of Adsense clickthroughs.

Quantity of Traffic: Bing vs. Google

As for actual SERP rankings for the test site, volume traffic keywords that were #1 at Google with nested multiple listings were #2 to #4 on Bing.  We’ll keep monitoring this to see if it changes.

Photo Credits:  The Bing Logo is a registered Trademark of Microsoft Corporation.  Its use here is strictly for review, illustrative, and other legally permissible uses.

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Google algorithm change cracks down on link sculpting

The Google Hammer comes downFrom SE Land:

SEO link sculpting is the practice of adding “no follow” rel tags to some outbound links to maximize the flow of “link juice” to other links that aren’t tagged.  Ever notice how some webmaster forums intentionally close and no follow all the links of old posts?  I’ve seen this done on some resource sites as well (they probably sold links).  Anyway, Google’s recent algorithm change cracks down on this practice.

Here’s how it used to work:
Page has 5 outgoing links–page’s page rank ‘juice’ is divided into five 20% parcels and sent out to the outbound links.
The page webmaster adds the “no follow” tag to 3 of the outbound links so the remaining links get 50% link juice each.

Here’s how it works now:
Page has 5 outgoing links–page’s page rank ‘juice’ is divided into five 20% parcels and sent out to the outbound links.
The page webmaster adds the “no follow” tag to 3 of the outbound links but the remaining 2 links only get 20% link juice each.  No increase.

Bottomline, it’s an arms race out there when it comes to gaming Google.  Instead of playing games, stick with tried and proven ‘ultra white hat’ practices?  Produce quality content and build ethical links.

Photo Credits:  Jurek D.

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