Does it ever make sense to comment on NO FOLLOW blogs?

 

Tired of Making Chump Change Online?

no follow comment valueMany webmasters consider NO FOLLOW a curse.  They think that it unnecessarily restricts their linkbuilding efforts.  Indeed, many webmasters think that WordPress’ default NOFOLLOW tag on comments will not yield the intended result–cut down on comment spam.  Regardless, the reality is that the vast majority of WordPress-based blogs are NO FOLLOW despite the laudable efforts of some webmasters to enable their blogs to follow comments.  Which brings up the question–does it ever make sense to comment on NO FOLLOW blogs?

Commenting for backlink volume versue commenting  for authority/conversation

There are two main reasons for commenting on blogs.  The most common reason is that people comment for backlinks.  The comment “name” is hyperlinked to a url.  Accordingly, many commenters use their keywords as names.  Some sites allow this, other blogs (such as ours) request that you put your real name and a – or | followed by your keyword.  This naming convention makes the comments seem less spamariffic. :)  If you’re just commenting for backlink volume, as mentioned in our earlier critique of traffic building techniques, commenting on NO FOLLOW blogs will be a waste of time.  Commenting for backlink volume involves posting once or twice on as many related do follow blogs you can find.  Volume and efficiency are the keys to this linkbuilding method.

The other reason people comment on blogs is to build a long-term relationship with the blog they are commenting on.  This creates familiarity and rapport between the blog publisher and the commenter.  This relationship is also augmented by the commenter posting longer and more detailed critiques/impressions of the blog and posting it on his/her own blog.  Where does this lead to?  Building a relationship with a high PR or high traffic/high value blog leads to credibility/legitimacy with that blog’s publisher.  This could lead to them posting about your site or sending you shoutouts.  These posts aren’t NO FOLLOWED and yield some nice link juice.  Even if the target blog has little backlink value (in the case of John Chow‘s site due to his issues with Google), the direct traffic he can bring your way based on a recommendation or shoutout has tremendous value.  Moreover, it establishes credibility with the blog’s other readers which you can leverage in linkexchange solicitations with their sites.

The downside to blogging for conversations/authority is that it takes time and the payoff–getting an ‘in post’ mention is not guaranteed.  It also takes some valuable time from your other daily linkbuilding tasks.  Here’s some tips that might make your authority commenting more efficient:

  • Choose no follow blogs that either have high traffic, high page rank, or both
  • Choose blogs that you can participate in easily and add high value comments to
  • Choose blogs where the owner has made shoutouts or linkouts to commenters in the past.
  • Choose blogs that are highly ‘personality-driven’ and the blog owner seems highly accessible
  • Be prepared to run a marathon and not a sprint
  • Always “recycle” your comments by using them as “seeds” for longer and more detailed entries on your own blog

Commenting for authority is not a slam dunk but the payoffs can be very nice.  Keep on keeping on!  The surest way to lose in any venture is to give up.

Photo credits: Lumaxart

Comments

  1. Robert Clark says:

    It’s amazing how the internet has revolutionzed so many aspects of network marketing. Yet relationship building is still the biggest key to overall success. It’s just online we can build relationships with hundreds or even thousands at once rather then wondering around Wal-Mart handing out dvd’s to one person at a time lol.

    Blogging and commenting on blogs is no different though, it’s all about building a relationship. As you said, you should be prepared to run a marathon not sprint.

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