Short titles are better for backlink building?
This post made my eyes pop out: Google favors anchor text links of 55 characters or less for link building. We have noticed that from our own linkbuilding efforts that shorter text titles get picked up more often by backlink tools. Caveat: just because the link doesn’t appear on a backlink tool’s results doesn’t mean Google doesn’t count or follow the link (assuming you built on do follow blogs/sites).
During a recent campaign, we compared two clients–one had a very short (12 characters) keyword text link. The other client had a longer (31 characters) keyword text link. While we managed to get the latter client from deep within the bowels of Google to the top of the third page after three weeks of work, the first client enjoyed a nice jump from way past page 10 to the middle part of page 1. Coincidence? Pretty much same link sources, linking methods, and link timing. One key difference (besides niche), the length of anchor text.
This seems nice to know and everything but, as many webmasters can attest to, sometimes it’s the super long keywords that deliver the better ROI.
So… if this tip works for your niche, definitely give it a try. However, if your niche favors long keywords, I’d say stick to what works best.Share on Facebook