Outsourcing various aspects of your business is essential as this practice saves both time and money in most cases. However, there is a great deal of debate as to whether or not it pays to outsource SEO for your website. Some experts say you should, and some say you shouldn’t, and trying to make a decision in this area can have you running around in circles without accomplishing anything at all.
Each business is different, and each has different needs. To determine whether or not it will pay for you to outsource SEO, you only need to answer three questions.
- Do You Really Save Time When You Outsource SEO?
If you really have no understanding of what is required for SEO, you will definitely save time by outsourcing. Even if you do have SEO skills of your own, it may pay to outsource various aspects of SEO, such as content creation, back linking, keyword research, and proper usage of HTML code in your webpages.
Regardless of whether you choose to outsource all of your SEO work or just portions of it, it is important that you work closely with the SEO experts that you have chosen. You will save time, but you cannot just turn the whole thing over to someone else and forget about it and expect it to work out well for you in the end.
- Can Outsourcing SEO Really Save You Money?
Naturally, you have to pay for services that you outsource, but if you are spending money, how can you be saving money? If your time is more profitable spent on something other than SEO, you actually are saving money. If your time is not more profitable doing other activities for your business, you are not saving money.
For example, if you create your own products, your time is more profitable if it is spent creating that product and getting it to the marketplace. Your time may be more profitable if you spend it networking with other people to find great joint venture partners. Only you can determine whether outsourcing anything actually saves you money or not, and this answer is not the same for everyone.
- Can You Really Get the Results You Want When You Outsource SEO?
The answer to this question depends on whether or not you are hiring the right outsourcers or not. Do they have a proven track record? Do they have a reputation to protect? Can they back up their promises? Are they clear about what you expect, and are you clear about what they can deliver? As with any outsourcers, there will be great companies and individuals to work with, and those that are not so great and cannot deliver.
To determine whether or not it pays to outsource SEO, you have to stop listening to the varied opinions of the gurus and experts on this particular topic, and really think about how outsourcing may or may not benefit you and your business. This way, you know that you will be doing what works best for you, instead of what works best for someone else.
ABOUT THE AUTHOR:
Johan Hedin is the Managing Director of Marketing Ignite.Share on Facebook