Comment posted on Longtail Keyword SEO: Site rank vs Page Rank by admin

KB,
Based on what Matt Cutts has been letting on in his recent public appearances, I would suggest you continue with longtails and “roll up” to larger keywords. It is easier to rank and get authority for longtails than “big money” large terms. Once you’ve hit #1 on those longtails or have enough highly ranked longtails, start working toward the bigger keywords. This has been our strategy on many client sites and it’s been paying off–they get more traffic through longtails and their rankings for the bigger terms have risen as well.

Regardless, the best form of SEO is relevant and highly useful CONTENT.

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