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Short titles are better for backlink building? This post made my eyes pop out: Google favors anchor text links of 55 characters or less for link building.  We have noticed that from our own linkbuilding efforts that shorter text titles get picked up more often by backlink tools.  Caveat: just because the link doesn't appear on a backlink tool's results doesn't ... Read More

As if Thumbnail gallery post (TGP) operators don't already have enough to worry about, Google's latest update crushed many TGP sites' SERPS.  Thumbnail Gallery posts are adult sites that shows either short text descriptions or thumbnails that go to adult content galleries.  Usually, when you click the link or thumb, a certain percentage of them redirects you to another site.  ... Read More

Everyone's got their own guess as to how Bing works.  Current speculation centers on whether Bing copies Google's recent devaluation of certain link strategies like link scupting and Google's crackdown on paid links.  One thing's for sure, based on our recent experiment on the effect of DO FOLLOW social bookmark linkbuilding, Bing is not very discriminating.  Notice the nice bump ... Read More

Accompanied by a lot of speculation and anticipation, Bing.com was recently beta launched by Microsoft as a replacement to their MSN search engine.  MSN, as many SEOs agree, is a fairly "easy" engine to optimize for.  Since its focus tends to be more on "on page" optimization, many webmasters had better luck with MSN than with Google.  Based on some ... Read More

From SE Land: SEO link sculpting is the practice of adding "no follow" rel tags to some outbound links to maximize the flow of "link juice" to other links that aren't tagged.  Ever notice how some webmaster forums intentionally close and no follow all the links of old posts?  I've seen this done on some resource sites as well (they probably ... Read More

When it comes to ease of reading, there's an unstated but very real conflict between SEO copywriting and social media writing.  SEO copywriting's main focus is, unsurprisingly, search engine optimization.  While reader enjoyment and retention are nice goals to have, an SEO'd copy's primary reader, at least in the Old School days, is the Search Engine bot.  Googlebot reads text ... Read More

This viral video of Microsoft CEO Steve Ballmer became an Internet hit when it was released a few years back: httpv://www.youtube.com/watch?v=8To-6VIJZRE Constant Focus Leads to Success People were making fun of Steve Ballmer saying that he went crazy.  Ballmer's point was that targeted focus is the key to Microsoft's continued success.  In the video's case, it is all about focusing their product suite ... Read More

Great list of the "best" SEO plugins for Wordpress.  I've put "best" in quotation marks since what's best for any individual depends on that person's objectives and circumstances.  It's a great list.  Make sure you read the plugin makers' homepages so you know how to use the right settings for the plugins. ... Read More