Free Website Traffic

Critique of “50 top ways to drive traffic to your site”

free website trafficThe unattributed list below has been circulating in forums and reprinted on many “make money online” blogs since 2008.  We’re reprinting it here to comment on each method individually.  This particular reprinted list is from the reprint at iBanter — we’re reprinting the list here for “Fair Use” purposes of commentary and analysis.

1. Write and submit articles to the article directories.

How it works: The directories have Page Rank and they pass some of it to the links in the “About the Author” sections of the articles they publish.

Pro: Most article sites are free.  Fairly straightforward and simple to do.  Good for backlinks and direct traffic.  For best results, pick only high value/high PR/highly categorized sites and submit manually.

Con: You run the risk of duplicate content penalties if you submit the same article to too many sites.  Also, it helps tremendously if the article is categorized correctly and the article site’s permalink structure is search engine friendly.  Using automated submitters produce less results than manual and ‘cherry picked’ submissions.  If you’re not a writer, writing the articles might be a challenge.  Fortunately, leased website copywriters are available for as low as $175 per month.

2. Leave comments on other people’s blogs with a backlink to your site.

How it works: The blog has Page Rank and it passes it through links in the body of commenters’ posts or in the hyperlinked names of the commenters.

Pro: Very effective way of getting backlinks from High Page rank sites.

Con: WordPress comments are by default NO FOLLOW so link juice is not passed.  Even if NO FOLLOW is deactivated (such as on this blog), the link builder cannot just use his/her keyword as a name.  Many blogs require a real name only.  Others require a name and allow for the keyword to follow.  Example:  “Jim – Funny Video Site”.  For best results, the blog must be in the same category as the site you’re building links for.  For Blogger/blogspot.com, comments are NO FOLLOW by default as well.

3. Answer people’s questions on www.answers.yahoo.com .

How it works: Yahoo Answers lists commonly asked questions regarding a particular topic.  You answer a question in your site’s niche/category and stuff the useful and informative answer with keywords.  You put your link as a ‘Source’.  Yahoo’s own user database has tons of people that would click your source link so you get direct traffic.

Pro: Free.  Great way to tap into Yahoo’s user base.  Good for targeted direct traffic.  Keyword-driven search results yield targeted traffic.

Con: The links don’t use text titles so SEO value is limited to begin with.  Yahoo has since made the links NO FOLLOW which destroyed these links Google SEO value.  Works best for frequent users not drive by “contributors”.

4. Post in forums and have a link to your site in your signature.

How it works: Whatever Page Rank the forum has is sometimes (depending on a few factors) shared with the links users place in the body of their posts or, to a lesser extent, their signature text links.

Pro: Free. Very easy way to get backlinks.  You set your signature and you forget it.  The more you post, the greater your links proliferate. Good addition to a daily linkbuilding routine if you visit and post on forums habitually.  Some direct traffic.

Con: Link value is diluted by the tons of other links posted by other users.  Signature-based links carry less weight than ‘in content’ (in post) links.  The value of your backlink is greatly affected by how closely the forum you’re posting on meets the content category of the site you’re linkbuilding for.  Also, many forums are now using NO FOLLOW tags for links, in post links, or both.

5. Write a press release and submit it to www.PRWeb.com .

How it works: PRWeb has a Pagerank of 7 and it passes on some of its page rank to links embedded in the categorized press releases published on its site.

Pro: Fast and relatively easy way to get a backlink from a trusted site.  Not only do you get a backlink, your press release might be picked up sites that monitor PRWeb for category-specific releases.

Con: PRWeb is NOT free.  The cheapest available package is $80.  $80 for a backlink located on a site that has tons of other backlinks to other sites.  To get full media distribution, you have to pay $360.  You can get many more backlinks at cheaper rates from SEO linkbuilding services.  However, periodic backlink building using PRWeb is probably a good idea to give new sites a good backlink start.

6. Advertise your website in the appropriate category on www.CraigsList.com .

How it works: Craigslist has a nice Page Rank.  Posting your ad (with anchor text) in the right category lets Craigslist passes some of Craigslist’s link juice to your site.

Pro: Free.  Backlinks from a nicely categorized high value site.  Good for backlinks and direct traffic.

Con: Due to excessive spamming of Craigslist, posting has become more difficult since posters need a Phone Verified Account in order to post.  This is quite a hassle specially if you’re not based in the US.  Beware of scammers selling fake PVAs.  Also, Craigslist employs some anti-spam measures.

7 . Give an unbiased testimonial on a product/service that you have used in exchange for a backlink to your site.

How it works: Highly popular or established product pages will have Page Rank.  By posting your domain on their site they pass some of this PR to you.

Pro: Free.

Con: To get full SEO benefits, the product/service must be somewhat related to the niche/category of the site you are building links for.  Finding relevant high page rank product/service sites can be time consuming.  You are filtering for a) category b) Page Rank and c) do follow.  Thankfully, there’s some tools that can make this task easier.

8. Start a blog and submit it to the 100’s of free blog directories.

How it works: Submission to any directory can result in some of those directory sites passing their PR on to your site.

Pro: Free.  Third Party publishers that “leech” content off RSS feeds sometimes post your entries with your links intact.

Con: This opens you up to RSS hijackers which scrape your content and strip your links.  You can protect yourself from this by setting up your blog to publish only summaries.  This setting is in the “READING” section of WP setup.   RSS feed hijacking can get so bad that the thieves sometimes rank higher than you for the keywords of your entry!

9. Manually submit your website to the major search engines.

How it works: Submitting your site to search engines reduces their effort in finding you.  Once you’re in their database, they can index your pages, and rank them.

Pro: Saves the search engines time.  Not like they care :)

Con: Based on personal experience and other webmasters experiences posted on forums, you get indexed faster if you submit to some key sites other than search engines.  There’s even reports of submitted sites sitting for WEEKS without even one visit from Googlebot.   Instead of submitting to the search engine, submit your site map using Google’s webmaster tools and submit to some major DO FOLLOW sites.

10. Optimize each page of your website for a particular keyword or search phrase.

How it works: Search engine spiders tend to be literal and, until recent developments, linear in their approach.  You have to spoonfeed them as to where to go on your site and suggest what keywords to pick up.  This makes for a more ‘directed’ system.

Pro: Free.  Relatively straightforward.

Con: You need to expend some time and effort to find the right keywords for each section.  Competitor analysis helps a lot but in order to beat your competition you have to find the right combination of keywords and subkeywords that have less competition from which you can build a backlink critical mass.  This can lift your rankings for more competitive keywords.

Photo Credits:  Nelson D.

Here are the remaining items on the list which will be analyzed in PARTS 2 through 5 of this 5 part series.

11. Add a link in your email signature to your website. It’s a free and easy way to get a little more traffic.

12. Make a custom 404 error page for your website redirecting people to your home page.

13. Use PPC search engine advertising.

14. Add a “bookmark this site” link to your webpages.

15. Have a tell-a-friend form on your site.

16. Send articles to ezine publishers that includes a link to your website.

17. Hold a crazy content and make it go viral.

18. Give away a freebie (ebook, report, e-course) to keep people coming back to your site.

19. Add an RSS feed to your blog.

20. Submit your site to any related niche directories on the net.

21. Participate in a banner or link exchange program.

22. Create a software program and give it away for free.

23. Purchase the misspellings or variations of your domain name, or those of your competitors.

24. Buy a domain name related to your niche that is already receiving traffic and forward it to your site.

25. Pass out business cards with your domain on them everywhere you go.

26. Start and affiliate program and let your affiliates send you visitors.

27. Start a page on social bookmarking sites such as www.wowzza.com .

28. Submit a viral video to www.YouTube.com

29. Conduct and publish surveys to your website.

30. Find joint venture partners that will send you traffic.

31. Start your own newsletter or ezine.

32. Use a autoresponder or email campaign to keep people coming back to your site.

33. Purchase ads on other sites.

34. Send a free copy of your product to other site owners in exchange for a product review.

35. Sell or place classified ads on www.eBay.com with a link to your site.

36. Post free classified ads on any of the sites that allow them with a link to your site.

37. Exchange reciprocal links with other related websites.

38. Network with other people at seminars or other live events.

39. Purchase advertising in popular newsletters or ezines.

40. Advertise on other product’s “thank you” pages.

41. Create a free ebook and list in on the “free ebook” sites.

42. Buy and use a memorable domain name.

43. Do something controversial.

44. Create an Amazon profile and submit reviews for books and other products that you have read.

45. Start a lens on www.Squidoo.com .

46. Use a traffic exchange (low quality traffic, but can sometimes be worthwhile).

47. Get referrals form similar but non-competing sites.

48. Create and sell a product with resell or giveaway rights and include a link to your site in it o others pass it around for you.

49. Email your list. If you don’t have one, get one.

50. Buy a pair of sandals; get your website engraved on the bottom and walk on the beach, stomp in the mud or play in the snow.

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The most often overlooked source of traffic is …

leadershipJudging from all the other webmaster resource blogs out there, most of the traffic sources for your site are to be found by actively building links, finding where your target demographic congregates online and recruiting them from those places, and forging relationships/partnerships with other sites.  It’s also true, however, that some of the most powerful sources of traffic for your site can be found in an often overlooked place–your stats counter.  That’s right.  That humble piece of javascript code you slap on your sidebar widget’s text box or straight to your site’s HTML code might contain traffic “secrets” that can blow your traffic volume up.

The best thing (the worst thing to some people) about public web pages is that someone somewhere somehow at sometime in the vast expanse of cyberspace can link to you.  They can link to you directly, they can link to you using an infinite number of link titles, they can link to you via pictures, etc.  The important thing to note is that they can and do link to you.  Mine your stats counter to see who links to you, how they link to you, and why.  See if there is a good fit between the referring site and your blog/site.  See if you can “expedite” or assist their link.

Why would people want to link to your content?  Forums and other places for online social interaction live on and can only survive based on CONTENT.  Most of the time, people just paste content into forum posts.  However, to avoid copyright issues, some of the more conscientious posters post links with commentaries, or just straight links.  Blogs also require content and often sample (with link back) other sites’/blogs’ content along with the blog’s specific commentary.  There’s tons of other variations on this.  The bottom line is that someone, somewhere, somehow will link to you.

Lessons learned

If you notice new entries in your referral logs, INVESTIGATE.  Despite some shortcomings, I suggest you use Google Analytics for your stats tracking.   Its major drawback is that it doesn’t give you the direct url of the traffic source.  It uses the format DOMAIN.COM/referral.  Despite this drawback, it allows for dumping referrer sites in a CSV.  Another good program to use to find referrers is Stats Counter.   See how much total traffic unsolicited thirdparty links bring in.  Paste the link onto a new browser window and see how you were linked.  ACCELERATE the flow of traffic by opening an account in that forum and bumping the thread that contains your link.  Alternatively, if the link came from a blog, post a followup comment on the blog entry that mentions your link.  You can also copy and paste the URL of the blog onto Pingoat and ping the blog that’s linking to you.  COLLABORATE with the link source through a formal link exchange–blogroll link exchange or placement of your link in their resources/links page.

Important sources of traffic might be ‘lurking’ right under your nose.  Check out your stats report and see if you can dig any goodies.

Photo credit: Lumaxart

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How To Get Free traffic from Youtube

free website trafficYouTube gets crazy traffic.  We’re talking hundreds of millions of page views.  For marketers, the challenge has always been how to get a slice of this traffic and do it within the rules of YouTube.  This means no comment spam or obvious spam links.  Regardless, it’s obvious people are still running comment spam bots–betting on the pure statistical possibility that a huge amount of comment spam can yield some decent paste in traffic.

Video Comment spam

The most obvious ways to advertise on YouTube won’t yield much results.  Links aren’t clickable when you post them in the comments section and besides, spam links look out of place.  Spam comments are usually dealt with through the SPAM link.

Video annotations

If you decide to go one step further and put annotations in your video, your links can only go to your channel page.  Here’s how to create annotations in videos:  google.com/support/youtube/bin/answer.py?hl=en&answer=92710

Push your Channel or Video Hard

The only allowable area where you can put links is your video’s description and your video channel.  For a good example of a video channel with clickable links, check out youtube.com/user/hotforwords  Obviously, the best way to get people to your channel or your video is to create high quality content that people would want to view.  Previously,  it was reported that webmasters can play a “PUMP AND CHUMP” strategy: use proxy-powered bots to pump up the views of videos that have a link in the description and Youtube’s old “popular now” system would show the videos in the front page.  Real users will then see the videos and pump up the stats even more and more people see the video (and the link).  YouTube put an end to this by changing how front page videos appear.

Profile Comment Advertising

As I mentioned above, the only two areas that clickable links can appear are in the video description (right side) and in the user’s individual channel.  There is a third area–when commenting on a channel or on an individual video, the user name is clickable to the user’s channel.  Channel clicks and video description links can click OUT of youtube.  So, the trend is to comment in a way that gets a lot of drama (semi-trolling) and user profile clicks.  This is an art–you can’t post outrageously or you’ll get marked as spam or your comment buried with thumbs down.  The other approach is to use a very appealing image as your avatar.  Use an image that gets clicks (but avoid copyright issues).  Video viewers click and go to your channel.  Your channel can have links that link to sites outside of YouTube.

Key tips to keep in mind

Always be aware of and follow the Terms Of Service when marketing on Youtube.  Hint: if in doubt, focus on creating and sharing CONTENT.
Use real and useful content on your channel
Use appealing graphics
Comment/Post with useful info or in such a way that gets clicks
To maximize your ROI:  Make sure your links and the channels you target match your niche/content or product category
Target video channels or videos that get a lot of traffic: high traffic videos’ comments sink too fast due to volume–try the slower moving comment section for the channel for the poster of the video

High value and responsible “tubing” is the key to Youtube traffic success

Photo credit:  Burning Image

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