Having keywords that were searched by your viewer present on your page is NOT ENOUGH. You have to QUICKLY give the reader reasons to stay longer on your page. There are two obvious ways to do this: text "flavor nuggets" through creative website SEO copywriting and graphical cues. Graphical cues consist of both page formatting and actual pictures or illustrations. ... Read More
Give the reader reasons to stay longer on your pages
Posted On 18 Apr 2011 By Revenue Scribe. Under: content strategy.
Having keywords that were searched by your viewer present on your page is NOT ENOUGH. You have to QUICKLY give the reader reasons to stay longer on your page. There are two obvious ways to do this: text "flavor nuggets" through creative website SEO copywriting and graphical cues. Graphical cues consist of both page formatting and actual pictures or illustrations. ... Read More
Duplicate content penalty is NO JOKE
Posted On 09 Oct 2010 By High Revenue Admin. Under: content strategy.
Despite a concerted effort to make webmasters believe otherwise (Google being the biggest participant in this), the duplicate content penalty is REAL. One of our client/partner companies recently did an (unwitting) experiment. They used SPUN content for their main/money site (bad move!) thinking that a 60% unique rating from the spinner program's own "uniqueness" percentage ranking will shield them from ... Read More
Context IS content
Posted On 05 Apr 2010 By High Revenue Admin. Under: content strategy.
I found this article interesting because I tend to be static and mechanical when it comes to blogging strategy--research niche for payout potential, find keywords, build blog, build backlinks, rinse and repeat. This article focuses on the CONTEXT of content and opens up all sorts of questions regarding DEPTH vs COVERAGE, vertical publishing (build blogs across differing niches) or horizontal ... Read More
