Who are your biggest “niche” detectives?

 

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The biggest secret in niche marketing is not which auto-responder to get, which blog host to get, which software to get, no. The biggest secret in niche marketing is who will tell you about your niches; who will give you the information with which to grow your niche; who will provide you with the feedback so you can formulate comprehensive content policy and strategy that will meet your target audiences’ needs. In other words, you need to figure out who this people are very quickly or else you’re just going to waste your time and you’re going to waste your money. Niche marketing is war. It’s not a joke, it’s not a hobby; it’s a serious business. If you want to make real money in niche marketing, you have to find out who you’re biggest niche detectives are. The good news is that this is fairly easy to figure out. The answer is simple, your biggest niche detectives are: 1) Your competitors, 2) your customers.

Your competitors

Your competitors can teach you quite a bit but often times, people who try to study their competition walk away with the wrong lessons, they walk away with the wrong idea. The idea here is not to copy your competitors blindly. Just because they put up a landing page that set up a certain way doesn’t necessarily mean that you have to copy that landing page. You have to focus on the things that they are getting right and avoid the things they are doing wrong. You have to also figure out the gaps in their strategy. If they are failing to do something and they are failing to provide a solution to a need, get that solution together, provide that solution because the moment you do this, the moment you are able to build on your competitors strengths and improve on their weaknesses, you have beaten your competition. Your target audience would see you and that they would see that you’re very different from the rest of the pack. This is how you gain a competitive advantage. So in a very real sense, your biggest niche detectives, the ones that will tell you what’s going on in your niche and how to approach your niche and the problems in your niche are your competitors. There’s no need to reinvent the wheel. Go straight to your competitors, study them, get all their mailing lists, take a look at their products, contact their customers, participate in their communities and just get a clear idea on how they are doing things and then analyze where you can improve.

Photo source: http://www.flickr.com/photos/dellphotos/7441062442/

Your customers

Your customers are your biggest niche detectives, even more important than your competitors. Your customers can give you the information to do everything right the first time around. The problem with reverse-engineering is that you’re still pretty much shooting in the dark although your competitors have pioneered the trail ahead of you. You can avoid their mistakes and profit from their good experiences but the problem is that you’re still trying to gain answers secondhand. On the other hand, by listening to your customers directly, you are getting information straight from the horse’s mouth. So you have to put in place certain mechanisms and certain devices to ensure that you get a clear communication from your biggest niche detectives, your customers. Your customers will tell you where your niche is headed. Your customers will tell you what’s in demand. Your customers will tell you how to market to them. in fact, your customers are dying to give you this information, you just need to put in the time and effort and resources to get this information from them.

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