Tired of Making Chump Change Online?
Just like with many other things in life, it’s so easy to play it safe in niche marketing. It is so easy that you can just go on autopilot and do what everybody else is doing. The downside to this is you’re doing what everybody else is doing; you will be reaping the same results that most people in niche marketing are reaping. What are those results? Precisely zero or close to it.
The sad reality is that the Pareto principle applies to online marketing like it does with the rest of your existence. 20% of people or a small minority generates 80% or the bulk of the results. This is the iron rule of life. The Pareto principle applies and playing it safe is not going to cut it. You can’t run your niche marketing business like a hobby because that is exactly how your competitors are doing it. Most people get into niche marketing and think of it as some sort of sideline, automatic income activity. No. Nothing could be further from the truth. This is a business. Business is all about effort, all about diligence, all about constant attention. In other words, this is war. You have to be built for war. You have to be built to achieve results. You have to engage your customers. You have to engage their challenges and hit them head on again and again and again and you put in all your heart and your soul into it. Playing it safe has no place in the scheme of things. If you want to succeed, if you want to come up as a winner and give your target audience something that they are getting from your competitors, you really have to step up your game and playing it safe is not it.
Photo source: http://www.flickr.com/photos/seoplanter/7460435124/
So how do you play it safe? Very simple. You just do exactly what everybody else is doing. You put up a blog, you put up a mailing list, you send canned messages, you post half-hearted, non-personalized garbage on your blog and you just wait and you wait and you wait and guess what? You’re going to be waiting for a long time because the results are going to suck. So the downside of playing it safe in niche marketing is simple, the downside is death. If you don’t want to die in this business, you have to live out loud and you have to take it to the limit. In other words, you have to go crazy and you have to go all out. If you’re not prepared to go all the way, don’t even bother.