Here’s some quick tips for WordPress bloggers:
Always remove the initial comment or default “about” message that comes with WordPress

I’ve seen quite a few tools that search the web specifically for these default text.  These tools then either post comment spam or some other form of link spam.

If you’re using WordPress as a site page builder for SEO

Always remove any indication that your pages were generated by WP.  You can always comment out items using the <! comment tag.  You can also tweak your theme to make sure it doesn’t say it was generated by WP.

Set your blog feed settings to Excerpt

While there are many valid tools available online that use syndicated content for legitimate purposes, there are also others that just blindly ‘slurp’ your content and publish it elsewhere.  No backlink.  No attribution.  Pure spam.  Also, your content might get penalized for being duplicate content.  Also, if they are using social media-driven blackhat methods, they even get to rank higher than you.  Avoid all this drama by changing your feed settings.

Bottomline:  WordPress is probably one of the most powerful online publishing tools you can use to both publish your content and get traffic from search engines.  Optimize it well so it doesn’t help your competitors or spammers.

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