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Unless you’ve been smoking rocks or hiding under one, you’re probably well aware of Google’s current Netwide manhunt for sites that buy links to get a SERP advantage. Here’s one of the more famous blowouts: izea’s payperpost.com program paid bloggers to blog about sponsors and linking to them without the no follow rel tag. Result: Google struck back by reducing the participating blogs’ PR to 0.
Indeed, Matt Cutts has blogged and spoken quite a few times on the evil of selling backlinks. We thought this was the Google official policy. At least until we saw this Adsense ad when checking our stats in an online SERP checker tool:
Click the Thumbnail to view the large image
The problem with this is there’s no vetting whether the links being sold are merely submissions–which should be fine since the sites submitted to can still VOLUNTARILY post the link or deny it. They are not getting paid either way. You are paying for the submission service. The problem is when people GUARANTEE a certain number of links. Then the smell of either collusion or worse, being placed on a site’s own internal network, becomes overpowering. We support submission services due to the voluntary placement explanation above.
What we don’t understand is why Google would take adwords ad placements for GUARANTEED links or ads that imply GUARANTEES such as the ad above without at least thinking of the implications regarding its avowed anti-linkselling policy.
What do you think?
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Based on a very experienced press release specialist, Mondays are NOT very slow news days. If you submit on a Monday, your PR will probably be overlooked and your PR won’t be published online. Why is this bad? Besides the direct traffic press releases generate, less online PR sites will build backlinks to your site by publishing your release. Worst of all, many editors and influential bloggers won’t notice your release and you’ll miss out on the news buzz and blogosphere buzz that a good press release is supposed to produce.
What’s the best day to release a press release? Thursday. Thursday is the day of the week where press rooms are slowest. You’ll have a better shot of getting your PR noticed on Thursday (US Time).
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Looks like someone mistakenly used his blog comment spam bot on Yahoo Answers. Here’s the hilarious result. Moral of the story: don’t spam, use real informative CONTENT. Thank goodness, real quality content is getting CHEAPER by the day.
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Not exactly breaking news but CL promoters’ troubles just keep piling up. In addition to the pending CL lawsuit regarding promotion software and CL’s geo-ip filtering system, they have now updated the much marketed section W4M section with this “fun fact”. Check it out by clicking the thumbnail below.
I don’t think it will deter CL’s dating promoters though since the work around is basically screaming at your face.
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A spiced ham commenter (aka spammer) visited this blog last week and their URL trail was particularly interesting. After an in-depth investigation of where they came from, the technique learned led to a 200% improvement in our own marketing efforts. Efficient techniques PLUS ethical linking/value linking = 200% improvement. Pure win!
Lesson learned: Check your stats all the time. Follow as many user trails as you have time for. Your discovery might lead to tons of money saved or made!
More info on our efficient SEO linkbuilding services here.
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A few established SEO practitioners run this software that maps out a site’s backlink structure. These maps look very interesting, to say the least. Some look like a Carlos Castaneda flashback while others are so damn predictable it’s scary–specially for the clients of such SEO “expertise”. Predictablity, in SEO, is the home of FAIL. Google routinely destroys the PR and link marketability of people who sell or buy links. That’s why SEO “flowers” are so dangerous…
What are SEO “Flowers”?
Quick background: Linkwheels are Web 2.0 pages/blogs that are built specifically to pump up the Page rank of and pump link juice to a target site. Think of it as an amplifier for SEO. There’s many “Get 10000000000 hits per day” huckster ebooks and sales pages pushing this concept. However, it’s very easy to do and anyone with some time on their hands for page building, content copywriting, and mapping can build these. The typical structure is SITE A links to SITE B and Target site, SITE B links to SITE C and target site, etc. It doesn’t take much imagination to see that this typical link map looks like a FLOWER. Indeed, that’s how it looks on a link mapping application. Something like this:
While flowers are great for enhancing the ambiance of most rooms or as gifts for the object of your affection, they are DEADLY in the SEO realm. Easy to track (and easy to ban) link structures give the kiss of death to any SEO strategy. Make sure you DIVERSIFY your linking structure. There mustn’t be any readily discernible pattern in your link map or else your network and your target site might look like a daisy that got crushed under Google’s boot heel. Not a pleasant sight.
Photo credits: law_keven
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Lately, there’s been an explosion of legit and bogus SEO contests. Bogus SEO contests can cost you your valuable low link traffic link list. Here’s how to spot the fake ones from the legit ones.
1) How long has the site holding the contest been around?
2) Have they held non-SEO contests before?
3) Did they pay the winners of the non-SEO contests before?
4) Is there a suspicious pattern of past winners?
5) Is there 3rd party verification for the SEO contest?
6) Run search on the domain name and do a whois. Run a search and see if the owner is involved in past fake SEO contests before.
Fake SEO contests, even if they PAY, take something very valuable from their participants–their link sources. Be very carefuly before participating in these.
In other words: Try not to get PIMPED. Just like blog comment pimping and blog content comment pimping, it sucks to get PIMPED.
Photocredits: jBlackburn
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We’ve been noticing that many heavy traffic news and other mass media sites have been posting tweets to them via @. I guess the rationale for this is to get a “pulse” of what readers feel about late breaking news, current trends, and genuine feedback. Interestingly, more and more of these types of setup are being hit hard by irrelevant, obviously commercial tweets.
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